I mean after all, then they can get whatever they want with it right? Wrong. Listen to these stats:
Last year, more than $8,000,000,000 was wasted on these cards. Not in the value spent, but in fees and breakage. When you give a card, if it doesn't get used, someone ends up keeping your money, and it's not the recipient. People spent more than eight billion dollars for nothing... buying a product that isn't as good as cash.
I know what you're thinking. You're just being thoughtful. It's a GIFT card. You can't give them the cash right? That would be "Christmas Taboo" - like there are rules somewhere. Who decided that cash wasn't a great gift? We get a gift card so it looks like we looked for a gift and we don't end up the chump. But guess what? Gift cards are for chumps!
So forget about it this year. It's a scam. It's a business driven model that has proven to be effective only for the companies, not the consumer. It's time for cash to be king. Hello Mr. Ben Franklin!