Give Me A "W"

I held up for Wal Mart a few posts back, but this latest news story has me questioning which side of the fence they play. After using only the word "Holiday" in their television and print ads over the past few years, here's what one representative had to say:

"We learned a lesson from that. Merry Christmas is now part of the vocabulary here at Wal-Mart," said Linda Blakley, a Wal-Mart spokeswoman.

I can only assume that as more attention is given to the fact that "spirituality" in our nation is on the rise, Wal Mart will "adjust" its marketing strategy to accommodate. While it's true that marketing is a key ingredient for success, Wal Mart was founded upon a core ideology of the common man. Christmas was celebrated because of Jesus, not to accomplish a marketing plan. Flopping back and forth as the wind blows has become the norm as convenience triumphs over values.

So for now, I guess Wal Mart has once again put the Merry back in Christmas.