Why doesn't Puma or Adidas (or even Nike) pay the management of the SF Giants to bench Barry Bonds before he hits the record? Now you'd have a brand that really stood for something.
Why don't local businesses buy $50 worth of quarters now and then and feed all the meters in town... just put a little flyer under the windshield wiper.
Once you change the rules, the sponsorship opportunities are endless.
[Brandon has a warning, though, for anyone thinking about parking meters.]